Amaranto runs in the family.
Long before "superfood" was a label, amaranto was breakfast, dessert, and celebration all at once — puffed over a clay comal, bound with honey or piloncillo, and pressed into bars called alegría. Literally: joy.
JoyBar started with that memory, and a simple question: what would alegría look like made for a modern pantry — real ingredients, no shortcuts, still unmistakably itself?
— the JoyBar family